cross-promotion

cross-promotion
cross-promotion UK US /ˌkrɒsprəˈməʊʃən/ US  /ˌkrɑːsprəˈmoʊ-/ noun [C or U] COMMERCE, MARKETING
the fact of advertising related products from different companies at the same time: »

Cross-promotion between the book and film industries has been very successful.

»

Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.

the fact of a company advertising one of its products in or on another of its products: »

The back cover of a book is often used for cross-promotion of other titles by the same author.

cross-promote /ˌkrɒsprəˈməʊt/ US  /ˌkrɑːsprəˈmoʊt/ verb [I or T]
»

The two companies have agreed to cross-promote each other's brands.


Financial and business terms. 2012.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Cross-promotion — is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross media marketing of a brand, for example Oprah Winfrey s promotion on her television show of… …   Wikipedia

  • Cross-promotion — (англ.) перекрестное продвижение, технология продвижения компании (товара), когда две или более компаний реализуют совместные программы, направленные на стимулирование сбыта или повышение осведомленности. Содержание 1 Преимущества cross promotion …   Википедия

  • Cross-Promotion — ist eine Sonderform der Promotion, bei der mindestens zwei Werbetreibende gemeinsam Kommunikationsmaßnahmen durchführen und eine einheitliche Botschaft an eine für beide bzw. alle interessante Zielgruppe transportieren. Auf diesem Weg lassen sich …   Deutsch Wikipedia

  • cross promotion — ➔ promotion …   Financial and business terms

  • cross-promotion — ˌcross proˈmotion 7 [cross promotion] noun countable, uncountable (business) a set of advertisements or other activities that are designed to help a company se …   Useful english dictionary

  • CROSS PROMOTION — Перекрестные ссылки, продвижение комплекс специальных мероприятий, ориентированных на совместное и взаимное продвижение Словарь бизнес терминов. Академик.ру. 2001 …   Словарь бизнес-терминов

  • cross-promote — cross promotion UK US /ˌkrɒsprəˈməʊʃən/ US  /ˌkrɑːsprəˈmoʊ / noun [C or U] COMMERCE, MARKETING ► the fact of advertising related products from different companies at the same time: »Cross promotion between the book and film industries has been… …   Financial and business terms

  • Cross-media marketing — is a form of cross promotion in which promotional companies commit to surpassing the traditional advertisements and decide to include extra appeals to their offered products..[1] The material can be communicated by any mass media such as e mails …   Wikipedia

  • Promotion — (spätlateinisch promotio ‚Beförderung‘, ‚Erhebung‘) steht für Verleihen des Doktorgrades, siehe Promotion (Doktor) Verleihen der Ritterwürde, siehe Ritter eine Art der Typumwandlung bei einigen Programmiersprachen, siehe Promotion (Typumwandlung) …   Deutsch Wikipedia

  • promotion — a means of increasing the public s or industry s awareness of a business and its services or goods. Glossary of Business Terms * * * promotion pro‧mo‧tion [prəˈməʊʆn ǁ ˈmoʊ ] noun [countable, uncountable] also sales promotion MARKETING an… …   Financial and business terms

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”